Proposal · 20 October 2026SEO + AI Search (AEO)

Award-winning advice.
Now make it
easy to find.

Albrecht Burrows is a Sydney commercial law firm with real authority in financial services, AML/CTF, cyber and privacy. Search hasn't caught up yet. Of 100 Google terms tracked in Sydney, 4 rank and 96 sit outside the top 100, and across 30 AI search prompts the firm's AI visibility is 3%. This programme closes that gap on Google and in AI answers, together.

◆ The plan in one line
100 terms. 38 prompts. One retainer.
SEO and AEO run by one team, measured against the baseline reports, at $2,130 + GST per month.
See the baseline ↓
Prepared for
Albrecht Burrows · albrechtburrows.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · Performance digital partner
Valid until
19 November 2026
30 days from issue
01 · Executive Summary

Smart commercial lawyers, hard to find in search

Albrecht Burrows describes itself as "Smart Commercial Lawyers" offering "emotionally intelligent legal solutions", from Level 12, 111 Elizabeth Street in the Sydney CBD. The firm's expertise covers financial services and regulatory, disputes and litigation, commercial and new business, insurance coverage and disputes, privacy and data protection, cyber and technology, compliance and AML, and personal services for property, wills and estates.

Its clients include financial services businesses, fintechs, lenders and growing companies, and the site carries testimonials from leaders at Grain Growers, MST Financial, Teaminvest Private Group, BDH Leaders, Civic MJD and Craigs Investment Partners. The firm lists awards including Financial Services Law Firm of the Year in Australia 2025, Cyber Security Law Firm of 2024 Australia and Best FinTech Law Firm 2023 Australia.

◆ What we found

Based on the supplied reports and our review of albrechtburrows.com.au
  • ◆
    Strong where it has a page. The two solution pages built around a single service, applying for an AFSL and outsourced in-house counsel, are the only non-brand pages ranking, at #2 and #4.
  • ◆
    Pages exist that don't rank. The site has pages for litigation for lenders, complex debt recovery, AML programs, cyber emergencies, estate administration and insurance, yet every matching term is outside the top 100.
  • ◆
    The award areas are invisible. "financial services lawyers sydney", "fintech lawyers sydney", "cyber security lawyers sydney" and "AML lawyers sydney" all sit at 101+.
  • ◆
    Good insights, not yet quoted. The firm writes on ASIC breach reporting, TMD deficiencies and cloud shared responsibility, but the matching AI prompts return it 0% of the time.
  • ◆
    Sitemap housekeeping. The sitemap lists /404, /solutions-template, /linkedin and several pages ending in "-1" that look like duplicates. Worth checking and tidying.
02 · Google Rankings Today

4 of 100 terms rank. 96 don't.

We tracked 100 search terms on Google in Sydney, New South Wales for albrechtburrows.com.au (report dated 20 October 2026). Here's exactly where the firm ranks today.

Terms tracked
100
Google.com, Sydney, NSW
In the top 3
3
Brand at #1, two terms at #2
#4 to #100
1
"how to apply for an AFSL" at #4
Outside top 100
96
No ranking page yet
#11
#2-32
#4-101
#11-200
#21-1000
#101+96
Ranking terms (4)Ranking pageRank
albrecht burrows lawyersalbrechtburrows.com.au/#1
AFSL application sydneyalbrechtburrows.com.au/applying-for-an-afsl#2
outsourced in-house counselalbrechtburrows.com.au/outsourced-inhouse-counsel#2
how to apply for an AFSLalbrechtburrows.com.au/applying-for-an-afsl#4
Not in the top 100 (96), by practice area
Financial services, AFSL and ASIC (26)
australian financial services licence101+AFSL application lawyer101+AFSL lawyers101+AFSL variation lawyer101+ACL application lawyer101+australian credit licence lawyers101+authorised representative agreement101+design and distribution obligations101+target market determination lawyer101+product disclosure statement lawyer101+financial product legal advice101+financial services law firm sydney101+financial services lawyers sydney101+financial services compliance lawyer101+ASIC regulatory lawyers101+ASIC breach reporting lawyer101+ASIC investigation lawyers101+ASIC compliance lawyers sydney101+regulatory lawyers sydney101+lawyers for financial advisers101+legal advice for stockbrokers101+wholesale fund lawyers101+managed investment scheme lawyers101+investment platform lawyers101+outsourced compliance financial101+compliance packages financial101+
Fintech, crypto and digital assets (4)
fintech law firm australia101+fintech lawyers sydney101+digital asset lawyers australia101+crypto lawyers sydney101+
AML/CTF and AUSTRAC (7)
AML independent review101+tranche 2 AML reforms lawyers101+AML CTF program lawyer101+AUSTRAC compliance lawyers101+AML CTF compliance lawyers101+AML/CTF program review101+AML lawyers sydney101+
Disputes, litigation and lenders (12)
mortgage enforcement lawyers101+lender litigation lawyers101+litigation for lenders101+complex debt recovery lawyer101+debt recovery lawyers sydney101+statutory demand lawyer101+dispute resolution lawyers sydney101+commercial dispute lawyers sydney101+commercial litigation lawyers sydney101+litigation lawyers sydney101+shareholder dispute lawyers sydney101+AFCA complaint lawyers101+
Cyber, technology and privacy (14)
cyber law firm australia101+cyber security lawyers sydney101+cyber incident response lawyer101+ransomware legal advice101+data breach lawyers sydney101+notifiable data breach lawyer101+privacy lawyers sydney101+privacy policy lawyer101+privacy act compliance lawyer101+data protection lawyers australia101+technology lawyers sydney101+IT contracts lawyer101+SaaS agreement lawyer101+cloud services contract lawyer101+
Insurance coverage and disputes (6)
insurance lawyers sydney101+insurance coverage lawyers101+insurance dispute lawyers sydney101+denied insurance claim lawyer101+professional indemnity claim lawyer101+cyber insurance claim lawyer101+
Commercial, new business and in-house counsel (17)
commercial lawyers sydney101+commercial law firm sydney cbd101+corporate lawyers sydney cbd101+business lawyers sydney101+startup lawyers sydney101+company formation lawyer sydney101+company constitution lawyer101+shareholders agreement lawyer101+commercial contract lawyers sydney101+contract review lawyer sydney101+terms and conditions lawyer101+unfair contract terms lawyer101+outsourced legal counsel australia101+fractional general counsel sydney101+fixed fee commercial lawyer101+boutique law firm sydney101+award winning law firm sydney101+
Property, wills and estates (10)
property lawyers sydney101+conveyancing lawyer sydney101+wills lawyer sydney101+estate planning lawyer sydney101+probate lawyers sydney101+estate administration lawyer sydney101+deceased estate lawyer sydney101+letters of administration lawyer101+power of attorney lawyer sydney101+enduring guardianship lawyer101+
◆

What this means. Rankings were unchanged over 24 hours, 7 days and 30 days. The firm's results come from two focused solution pages. The same approach, applied across financial services, AML, cyber, disputes, insurance, commercial and estates, is the core of the SEO work.

03 · AI Search Visibility

30 questions. 3% visibility.

We tracked 30 prompts for albrechtburrows.com.au across Google AI Overviews, Google AI Mode, ChatGPT and Gemini (Australia, English).

Appearances
5
Across 4 AI platforms
Mentions
2
Firm named in AI answers
Links
3
Citations back to the site
AI visibility
3%
AIO, AI Mode, ChatGPT, Gemini
PlatformAppear.MentionsLinksVisibility
Google AI Overviews426.07%
Google AI Mode101.03%
ChatGPT000.00%
Gemini000.00%

◆ What the report tells us

30 prompts, 4 platforms
  • ◆
    Three prompts break through. "How long does an AFSL application take with ASIC?" and "What should an AML/CTF program include?" each appear twice on AI Overviews (25%). "What does an outsourced in-house counsel do?" appears once on AI Mode (25%).
  • ◆
    ChatGPT and Gemini return nothing. 0 appearances on either platform across all 30 prompts.
  • ◆
    27 prompts are at 0%. Including core questions such as "How do I apply for an AFSL in Australia?", "When do I need to report a breach to ASIC?" and "What should I do in the first 24 hours after a data breach?".
◆

What the report doesn't show. It records where the firm appears, not which firms AI engines name instead, so we haven't named competitors here.

04 · The Prompt Set

38 questions the firm should answer first

The 30 tracked prompts from the AI search report, shown with today's visibility, plus 8 new recommendation and firm questions that we add to tracking and baseline in month 1.

Financial services and AFSL 10 prompts

01How do I apply for an AFSL in Australia?AI visibility 0%
02How long does an AFSL application take with ASIC?AI visibility 25% · AI Overviews
03How much does it cost to get an AFSL?AI visibility 0%
04Do I need an AFSL or can I be an authorised representative?AI visibility 0%
05What is the difference between an AFSL and an Australian Credit Licence?AI visibility 0%
06What are my obligations once I hold an AFSL?AI visibility 0%
07When do I need to report a breach to ASIC?AI visibility 0%
08What are the design and distribution obligations for financial products?AI visibility 0%
09Do I need a target market determination for my product?AI visibility 0%
10Does my fintech or crypto business need an AFSL?AI visibility 0%

AML/CTF and AUSTRAC 4 prompts

11What should an AML/CTF program include?AI visibility 25% · AI Overviews
12How often does an AML/CTF program need an independent review?AI visibility 0%
13Which businesses are captured by the Tranche 2 AML reforms?AI visibility 0%
14What happens if my business breaches AUSTRAC obligations?AI visibility 0%

Commercial and in-house counsel 5 prompts

15What does an outsourced in-house counsel do?AI visibility 25% · AI Mode
16Is outsourced in-house counsel cheaper than hiring a lawyer?AI visibility 0%
17What makes a contract term unfair under the Australian Consumer Law?AI visibility 0%
18What are the penalties for unfair contract terms in Australia?AI visibility 0%
19What should a shareholders agreement cover?AI visibility 0%

Privacy and cyber 5 prompts

20Does my business need to comply with the Privacy Act?AI visibility 0%
21What should I do in the first 24 hours after a data breach?AI visibility 0%
22When does a data breach need to be notified to the OAIC?AI visibility 0%
23Does using the cloud make my business cyber-safe?AI visibility 0%
24Should I pay a ransomware demand?AI visibility 0%

Disputes, debt and insurance 4 prompts

25How do I recover a large or complex business debt?AI visibility 0%
26How much does commercial litigation cost in NSW?AI visibility 0%
27What can I do if my insurer denies my claim?AI visibility 0%
28Does my insurance policy cover a cyber attack?AI visibility 0%

Estates 2 prompts

29How do I apply for probate in NSW?AI visibility 0%
30What does an executor have to do when administering an estate?AI visibility 0%

Recommendation and firm questions (new) 8 prompts

31Who are the best financial services lawyers in Sydney?New · baseline in month 1
32Which law firm can help me apply for an AFSL?New · baseline in month 1
33Who can do an independent review of my AML/CTF program?New · baseline in month 1
34Which Sydney lawyers can help straight after a cyber attack or ransomware incident?New · baseline in month 1
35Who are the leading fintech lawyers in Australia?New · baseline in month 1
36Which lawyers act for lenders on mortgage enforcement in NSW?New · baseline in month 1
37Where can I get outsourced compliance support for my AFSL?New · baseline in month 1
38What does Albrecht Burrows do and who are its lawyers?New · baseline in month 1
◆

Where we start. We refine the list with your team, then track the same prompts every month on all four platforms.

05 · Case Studies

AEO that moves the numbers

Fresh Digital is already measuring and growing AI visibility for Australian businesses. Two current examples, using the figures published on our case study page.

Clear Credit Solutions

Credit repair · Coffs Harbour NSW

34 questions tracked across Google AI Overviews, AI Mode, ChatGPT and Gemini, counting how often the answer names the business. Measured against a Day 0 benchmark taken before the work went live, to 30 September 2026.

Named in AI answers
146
41 at Day 0
AI visibility
25.00%
12.12% at Day 0
Questions returning it
13 of 34
Tracked questions

By platform, Google AI Overviews went from 10 to 53, AI Mode from 7 to 38, ChatGPT from 2 to 21 and Gemini from 24 to 34. The business was also named 37 times on 8 broad questions that never mention it.

Push Creative

Real estate branding, websites and marketing

49 questions a real estate principal might ask ChatGPT, Gemini or Google when looking for an agency, measured against the August 2026 benchmark set when the new site went live, to September 2026.

Named in AI answers
218
132 at the benchmark, up 65%
AI visibility
24.0%
14.0% at the benchmark
Google AI Overviews
2 to 52
Appearances

Google AI Mode went from 26 to 50 and Gemini from 41 to 59, while ChatGPT moved from 63 to 57, down 6. Google's two AI surfaces together went from 28 appearances to 102.

More examples

The case study page also lists target themes and example questions for Combined Crane & High Risk Work Training, One Pot Catering and Pestle & Mortar, all in Sydney, without published results figures. None of the current examples is a law firm.

View all case studies ↗

06 · Scope & Deliverables

SEO and AEO, one programme

Delivered by one Fresh Digital team, with every page reviewed by your lawyers before it goes live.

1
SEO: Google rankings
Monthly

Turn the existing practice pages into pages that rank, and fill the gaps.

✓
Protect and lift the 4 ranking terms. Brand at #1, the two #2 terms and "how to apply for an AFSL" at #4, aiming for the top spot.
✓
Optimise existing solution pages. Pages already exist for litigation for lenders, complex debt recovery, AML programs, cyber emergencies, estate administration and insurance, yet their matching terms sit outside the top 100.
✓
New and expanded pages. Built in priority order for the 96 unranked terms, starting with financial services, AFSL, ASIC and AML/CTF, where the firm holds its awards.
✓
Technical SEO and schema. Site audit, LegalService, Attorney and FAQ schema, and a clean-up of sitemap entries such as /404, /solutions-template and the duplicate-looking "-1" pages.
✓
Authority and links. Legal directories, citations and links that support the award claims and the team's expertise.
2
AEO: AI answers
Monthly

Make Albrecht Burrows the firm AI engines quote and recommend.

✓
Answer-first content for all 38 prompts. Direct, quotable answers on the solution pages and insights, reviewed by your lawyers.
✓
Reuse the insights library. The firm already publishes on ASIC breach reporting, TMD deficiencies, unfair contracts and cloud shared responsibility. We restructure that work so AI engines can lift it.
✓
Entity and lawyer profiles. Clear, consistent descriptions of the firm, its awards and each lawyer across the site and the web.
✓
Tracking on 4 platforms. Google AI Overviews, AI Mode, ChatGPT and Gemini, measured against the baseline in section 03.
3
Reporting
Monthly

One plain-English report each month.

✓
Google rankings. All 100 tracked terms, Sydney, against this proposal's baseline.
✓
AI visibility. All 38 prompts by platform, with appearances, mentions and links.
✓
Work completed and next priorities. What went live, what moved and what we tackle next.
07 · Timeline

What happens and when

Month 1

Audit and priorities

Technical and content audit, sitemap clean-up plan, schema, prompt list agreed and the 8 new prompts baselined.

Months 2 to 3

Financial services first

AFSL, ASIC, DDO, TMD, AML/CTF and fintech pages optimised or built, with answer-first content.

Months 4 to 6

Widen the reach

Cyber and privacy, disputes and lenders, insurance, commercial and estates, plus authority and link building.

Every month

Report and refine

Rankings for all 100 terms and AI visibility for all 38 prompts, with next priorities.

08 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec, with the Month-1 build setting the foundation.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
09 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
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★★★★★
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★★★★★
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14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
10 · Investment

Investment, in plain numbers

One monthly retainer covering SEO and AI search optimisation. No setup fee, on a 30-day rolling basis with no lock-in contract.

Monthly retainer
$2,130/mo + GST
SEO and AEO together
Setup fee
None
Straight monthly
Terms
30-day rolling
No lock-in contract
Monthly · SEOInclusion
Pages for the 96 unranked termsIncluded
Lifting the 4 ranking termsIncluded
Technical SEO & schemaIncluded
Authority & linksIncluded
Monthly · AEOInclusion
Answer content for 38 promptsIncluded
Insights restructuringIncluded
AI visibility tracking, 4 platformsIncluded
Fresh Digital countersignaturePeter Groves or Robert Hickey
◆

The bottom line. $2,130 + GST per month, no setup fee, on a 30-day rolling basis.

All fees are quoted in Australian Dollars and are exclusive of GST. The monthly retainer is $2,130 + GST for SEO and AEO together, with no setup fee, invoiced on the same date each month on a 30-day rolling basis with no lock-in contract. Rankings and AI visibility depend on Google and third-party AI platforms and are not guaranteed. Baseline figures come from the ranking and AI search reports supplied with this proposal. On signing, the agreement is countersigned for Fresh Digital by Peter Groves, Managing Director, or Robert Hickey. This proposal is dated 20 October 2026 and is valid for 30 days from issue, until 19 November 2026.

11 · Next Steps

Ready to get started

01
Talk it through
Review the baseline and prompt set with Mitchell and confirm the scope.
02
Sign below
Accept with your digital signature at $2,130 + GST per month, countersigned by Peter Groves or Robert Hickey.
03
Audit and priorities
Month 1 audit, schema and prompt baseline.
04
Build and report
Pages and answers rolled out in priority order, reported monthly.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing, and the agreement is countersigned for Fresh Digital by Peter Groves or Robert Hickey.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226